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How to Leverage Your Brand Using Title Tags
So you’re building a website and hoping to grow your brand? You’d like to make the most out of this crazy, not-so-little thing we call digital marketing? Well, Rome wasn’t built in a day and neither is the perfect website. Many elements must work together effectively for a website to run smoothly and draw in new clients, everything from design to SEO should be carefully considered, and this includes title tags.
What is a title tag?
Put simply, the term title tags refers to the title of a web page, they are an element of HTML and an important part of the SEO process, informing search engines and users exactly what they can expect from your web page. HTML, or Hypertext Markup Language, is a language for the web that works to define the structure of web pages. HTML forms the building blocks of a website.
In its purest form, a title tag looks like this…
<title>How to Leverage Your Brand Using Title Tags</title>
Title tags show up in SERPs (Search Engine Results Page) and when a link is shared on social media, so the idea is to be clear and concise when creating a title tag, this is one way to draw in more users. If you are a trusted brand, title tags are a good way to leverage that trust, you can do so by noticeably displaying your brand name within the tag. This is effective because a title tag is the first thing a potential customer will see when searching you online, the greater their trust in you as a brand, the quicker they’ll click the link to your site.
Creating your title tag
When sitting down to craft the perfect title tag, it’s best practice to limit the tag to between 50 and 60 characters. The reason for this is that Google will effectively cut a title tag in the SERPs at around that length.
It’s recommended that you avoid all caps, rather opt for title case, when the first letter of each word is capitalized, or sentence case, when the first letter of the first word is capitalized.
One very important thing to remember when writing title tags is that they should be unique, duplicate title tags will cause you to drop in the search ranking. Additionally, be sure to place the title tag on every page of your website.
Don’t forget that a solid SEO strategy can drive traffic to your site and directly influence the revenue your business generates. This requires time and effort, but when done correctly, it’s well worth it.