Influencer Marketing for Small Businesses

It’s no secret that social media influencers can do a lot for brand awareness, from Gigi Hadid to Cristiano Ronaldo, these folks know how to pull in the big bucks when it comes to digital marketing. The bigger the name, the more followers, and the higher their rates are. So, how can a small business with a tight budget really get on board the influencer marketing train? The answer to that question is micro-influencers.

What is a Micro-Influencer?

Creators on every social media platform, including Facebook, Instagram, YouTube, and TikTok, come with a different number of followers. While top influencers can have many millions of followers, like Gigi Hadid to Cristiano Ronaldo, micro-influencers have a following of less than 10 thousand. They generally have a dedicated following and can create content with high engagement rates. All this but at a more reasonable cost than their macro counterparts, and therefore, a good option for small businesses.

Where Can I Find Micro-Influencers?

The best way to go about it is to use the platform to search for people who you’d like to work with. One option is to go to a competitor’s profile and scan the comments for highly active users who have a following of their own, as these are the people who will likely make good micro-influencers. Another way to find micro-influencers to help you with your digital marketing campaign is to use hashtags and look for people sharing content in your niche, you can also take a closer look at your existing followers to see if any of them might make an effective micro-influencer.

Why Do Micro-Influencers Work?

Because micro-influencers are working with smaller numbers, they are better able to engage with their followers in a one-to-one manner, and ultimately, they end up with something that looks more like a community than a fanbase. Their followers trust them because they are able to relate, giving weight to the words of a micro-influencer, making them a powerful tool in the marketing toolkit.

If you’re looking to create an effective digital marketing strategy but don’t know where to start, get in touch with the experts at AtticSalt. We’re on-hand and ready to help you get the ball rolling with your online marketing campaign.